The Sweetest Affair was born at a time when The Middle East enjoyed the golden years and celebrations were larger than life. It was a time in the 2000s where Dubai became a vibrant capital and all sought to genuinely experience the joy of life; a time of all things beautiful and luxurious, and a time when the concept of haute-couture in Gifting and Events was being born! In 2007, two childhood buddy’s decided to bring about the worldwide fad of cupcakes to the Middle East. A tiny muffin paved the way to glitz and glam in all things sweet. One thing led to the other and today The Sweetest Affair runs its own stand alone store in Karachi, Pakistan; extending its services across the country and the Middle East.